What this dashboard helps you decide
Plan the next step from a calculator estimate
Use this dashboard to turn a marketing budget estimate into a simple planning worksheet for annual spend, monthly pacing, weekly pacing, and the gross revenue needed to cover the spend.
Example
How the dashboard can guide planning
If annual revenue is $1,000,000 and the planning budget is 6%, the dashboard shows a $60,000 annual budget and a $5,000 monthly pace.
Action checklist
Use the dashboard before you commit spend
- 1 Compare the budget with current cash flow.
- 2 Separate spend by channel and objective.
- 3 Reserve a small testing budget.
- 4 Set a monthly review date.
- 5 Track budget against leads and sales.