What this dashboard helps you decide
Plan the next step from a calculator estimate
Use this dashboard to compare ad spend with the customer activity needed to make paid search work before you raise or cut budget.
Example
How the dashboard can guide planning
A $2,500 monthly ad budget at $5 per click produces 500 estimated clicks. With the example conversion assumptions, the dashboard shows about 80% ROI before management fees.
Action checklist
Use the dashboard before you commit spend
- 1 Check CPC and conversion rates by campaign.
- 2 Separate branded and non-branded search.
- 3 Review landing page quality.
- 4 Track leads through to closed customers.
- 5 Include management fees before final decisions.