Ten downloadable worksheets, one for each calculator on this site plus two combined workbooks. The Excel versions
carry live formulas; the CSV versions are flat fallbacks with each formula written out. Free, no signup, and they
work offline once downloaded.
Written and reviewed by Aniruddha Biswas for Silver Shine LLC.
Last reviewed: July 26, 2026.
What is inside
Every workbook has the same five sections
So that once you have used one, you can use any of them without relearning the layout.
Inputs
The cells you fill in. These match the input fields on the paired calculator exactly.
Outputs
The calculated results. In the XLSX these are live formulas; in the CSV the formula is written out as a note so you can apply it yourself.
Example
Illustrative values so you can see the shape of a completed sheet before you overwrite them.
Action
The practical steps that follow from the result.
Disclaimer
The same educational-use statement that appears on the site.
Workflow
How to use one
1Run the paired calculator first — it is faster for testing assumptions than a spreadsheet.
2Download the workbook that matches the decision you are making.
3Replace the example values with your own real or conservative numbers.
4Check the output formulas against the methodology page if you want to verify the arithmetic.
5Work through the action steps before committing money.
Use this dashboard to turn a marketing budget estimate into a simple planning worksheet for annual spend, monthly pacing, weekly pacing, and the gross revenue needed to cover the spend.
Example: If annual revenue is $1,000,000 and the planning budget is 6%, the dashboard shows a $60,000 annual budget and a $5,000 monthly pace.
Use this dashboard to compare ad spend with the customer activity needed to make paid search work before you raise or cut budget.
Example: A $2,500 monthly ad budget at $5 per click produces 500 estimated clicks. With the example conversion assumptions, the dashboard shows about 80% ROI before management fees.
Use this dashboard to review whether SEO investment is connected to organic leads, customers, and gross profit over a practical measurement window.
Example: With $3,000 in monthly SEO cost, 5,000 organic visits, and conservative lead and close rates, the example shows $6,000 in estimated net return.
Before you commit spend
Separate branded and non-branded organic traffic.
Track lead quality by landing page.
Review results over several months.
Connect rankings to inquiries and sales.
Use conservative assumptions before expanding spend.
Use this combined dashboard when you want one offline planning file that ties marketing spend, ROI, website investment, break-even, profit margin, and revenue goals together.
Example: Start by filling in profit margin and break-even assumptions, then compare marketing and website planning decisions against the revenue goal.
Each file is a worksheet version of one calculator on this site, organised into five sections: Inputs, Outputs, Example, Action, and Disclaimer. The XLSX version carries live formulas; the CSV is a flat fallback with each formula written out as a note in the row.
Do I need Excel to use these?
No. The XLSX opens in Excel, Google Sheets, Numbers, and LibreOffice, and the live formulas work in all of them. The CSV opens in any spreadsheet application or plain text editor, but you will need to apply the formulas yourself using the notes provided.
Are these free, and do I need an account?
They are free and there is no account, no email capture, and no signup. Downloading a file sends us no information about you or your business.
How are these different from the calculators?
The calculators update instantly in the browser and are better for testing assumptions quickly. The workbooks are better when you want to keep a record, work through numbers with someone else, or plan away from the site. Both use the same formulas, which are documented on the methodology page.
Why is there no separate page for each workbook?
There used to be. Those pages existed mainly to deliver the file, and the file is available here and on the paired calculator page, so they were retired in July 2026 and now redirect to the relevant calculator. No downloads were removed.
Can I share these with my team?
Yes, inside your own business, including with your team. They may not be resold or redistributed as your own product. Avoid putting sensitive customer, legal, tax, or financial details into shared files unless your business has appropriate controls.
Privacy note
These are static files. Downloading one sends us no information about you or your business, and no account or
email address is required. See the
privacy policy for what the site does load.
Educational disclaimer
These workbooks are educational planning tools published by Silver Shine LLC. They are not tax, legal,
accounting, investment, or professional advice, and the example values in them are illustrative arithmetic
rather than benchmarks.
Want the reasoning, not just the sheet?
The guides cover what each number means and what to do when the answer is unfavourable.
